The Task You Keep Avoiding Is Costing You More Than You Think

by Jon Plotner

man standing in front of group of men

There’s a particular kind of weight that follows you around — and it’s not the weight of what you’ve done. It’s the weight of what you haven’t started yet.

The project sitting in the corner of your mind. The plan you need to build. The certification you’ve been meaning to finish. The conversation you keep rescheduling. It doesn’t demand your attention all at once. It just hovers. Quietly. Persistently. And somehow, the longer it sits, the heavier it gets.

If you’re leading a church, a ministry team, or a nonprofit, you know this feeling. Your days are genuinely full, your plate is real, and the “important but not urgent” pile grows faster than you can address it. But here’s what I’ve had to learn more than once: the anxiety that procrastination creates is almost always worse than the task itself. And the relief that comes from finally diving in? It’s immediate — and it’s worth it.

The Illusion of the Mountain

Procrastination doesn’t usually announce itself. It disguises itself as wisdom — I don’t want to rush this. I need more information first. I’ll give it proper attention when things slow down. For leaders who genuinely care about doing things well, this is an easy trap.

But here’s what’s happening while you wait: the task is growing in your imagination. The longer you avoid it, the bigger and more complicated it becomes in your head. What might take two focused hours starts to feel like a two-week monster. Your brain fills in the unknown with worst-case versions of reality — and then quietly drains your energy processing that imagined weight, even when you’re not actively thinking about it.

You’re paying the emotional cost of the task without getting any of the benefit of finishing it.

When I Finally Started (And Wished I Had Sooner)

Let me be specific, because vague encouragement isn’t actually helpful.

A few months ago, I had a complex insurance risk project at work that had been hanging over me for weeks. The details were scattered — notes here, documents there, nothing pulled together. Every time I thought about it, I felt the familiar heaviness. So I kept not thinking about it. Which made it worse. The weight became background noise I just carried around.

Finally, I sat down, used AI to help me build a project plan, and got everything organized. It took one focused afternoon. That was it. And the relief I felt when it was done was almost embarrassing — because the weight I’d been carrying for weeks dissolved in a matter of hours. I kept asking myself: Why didn’t I do this sooner?

I had almost the exact same experience with my Maxwell Leadership coaching certification — something I’d been putting off for months. There was always a reason to wait. Something more pressing. Something in the way. I finally blocked a Friday and Saturday, sat down, and finished it. It was honestly enjoyable once I started. And when I completed it, there was a deep sense of accomplishment mixed with a little grief over how long I’d let it sit.

Two very different tasks. Same pattern. The procrastination was harder than the project.

What’s Actually Underneath the Avoidance

For leaders carrying a lot — and that’s most of us — there’s real nuance to what we avoid. It’s rarely just laziness. More often it’s overwhelm: the sense that if you start, you have to finish, and finishing means being accountable for the outcome. Sometimes it’s perfectionism. Sometimes it’s the accumulated exhaustion of leading people through hard seasons, and you just don’t have the margin to add one more thing.

That’s understandable. But here’s the truth worth sitting with: avoiding the task doesn’t remove the responsibility. It just delays the work while adding anxiety. You carry the weight without making progress.

A Simple Permission Slip

What if the goal wasn’t to feel fully ready — but just to start? Even for twenty minutes. Even imperfectly.

Most tasks, once begun, have a momentum of their own. The hardest part is almost always the first step. A project plan. An outline. One email. One blocked hour on the calendar. And then the task becomes real and manageable, instead of imagined and enormous.

You don’t need a perfect plan. You don’t need to clear the calendar first. You just need to begin — and trust that starting is already most of the work.

The Heaviness Lifts

Leadership is demanding, and the pace rarely slows down enough to make the “right time” appear. The important tasks you’re avoiding will still be there next week, carrying the same weight — unless you decide today is the day to start.

Ask yourself what you’ve been circling. What would it feel like to finally clear it — not just in your schedule, but emotionally? What would it free up in you?

Start there. Even today. Even imperfectly. The heaviness lifts faster than you think.

Reflection Questions

  1. What important task have you been avoiding — and what story are you telling yourself about why you’re not ready?
  2. If you broke it into one small starting step, what would that step be? Can you do it today?
  3. What has procrastination cost you recently, not just in productivity, but in peace?
  4. Who could help you get unstuck — a trusted colleague, a tool, or a coach?

If you’re ready to stop carrying what you’ve been avoiding, I’d love to have a conversation. Book a free 30-minute discovery call and let’s figure out what’s actually in the way — and what becomes possible when you clear it.

Written By Jon Plotner

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